Ahead of the weekend, MoZeus Worldwide announced the launch of a SMART Activator “Celebrity App” division.

The mobile-marketing and content management software company says the goal of the division is to benefit charities.

The consumer photo mobile app will leverage celebrities to raise money for charity by providing fans the ability to download the app on their mobile devices and “take” a photo with various celebrities.

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Iconic pop superstar Madonna has been criticized by some for appearing to be “above” using social media to connect with fans. That all changes tonight on Twitter – but just for tonight… as in Monday night only… for maybe an hour or two.

I guess Madonna fans will take what they can get, right?

So what brings the Material Girl to Twitter for the first time ever? The release of her new album MDNA, naturally. To help promote the release, Madonna will field questions from her fans tonight on Twitter beginning at 10:00 p.m. EST/7:00 p.m. PST.

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Forget traditional celebrity endorsements and cameo appearances, some of this year’s biggest Super Bowl commercials will feature celebrities of a different variety – those who have revolutionized mobile technologies.

Leading the charge in this new direction is Best Buy. According to published reports from Bloomberg today, Best Buy’s Super Bowl commercial will feature mobile pioneers, not run-of-the-mill celebrities.

This is quite a divergence from previous years at Best Buy when the company has turned to the likes of Ozzy Osbourne and Justin Bieber for ads on the big game day.

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