According to an insightful new report on the state of mobile marketing, mobile ROI remains an elusive concept for upwards of one-third of all mobile marketers.
This information comes to us by way of an April 2011 survey by King Fish Media sponsored by HubSpot, Junta42 and Maxymiser.
Highlighted Wednesday by eMarketer, better than 33% of the marketers questioned don’t rank “mobile” chief among their marketing tools and priorities. The report, however, appears to suggest that this reality may soon change, as 60% of North American marketers surveyed reveal plans to develop a mobile strategy within one year – that’s opposed to the rather small one-third of marketers who already have a mobile strategy.
