Mobile Roadie, a provider of a dead simple mobile app building platform for iPhone and Android apps, recently announced a new “Pro” version of the platform that allows for even more customization and functionality.

The platform offers a beautiful interface to design apps, allowing full customization of menu layouts, colors, buttons, and fonts.  The new Pro version also supports multiple categories of content, a global search for users and newly designed landscape views, just to name a few.

The new platform has already been used by some big names to create some pretty impressive apps.  Three examples include the Wynn Las Vegas, indie electro label Ninja Tune and music and lifestyle publication The FADER.  ”We are very picky and controlling when it comes to brand integrity,” says Andy Cohn, EVP and Group Publisher of FADER Media, Inc. “Every single part of our user’s engagement has to experience The FADER brand and culture.”  The FADER is also offering exclusive content available to view when people download their app.

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This year’s Mobile World Congress saw the formal debut of the “Wholesale Applications Community,” which at the time consisted of 24 mobile operators and device makers with the intention of creating a simple route to market for application developers, in addition to diminishing the fragmentation that exists when multiple sources begin developing their own mobile app strategies.

Nearly three months later, the group collectively known as the “WAC” has already made significant headway in its cause.  Since then, the WAC has already attracted 40 members and this week will announce its chosen to be based in London, where it will merge with another industry body called the Open Mobile Terminal Platform (OMTP).

Backed by nine operators including AT&T, Orange and Telecom Italia, Nokia and Ericsson, the OMTP developed the nascent “Bondi open apps standard,”  which is used in the recently announced Samsung Wave handset.

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