Finland-based mobile analytics provider, CEM4Mobile Solutions, has published new survey results detailing consumer preference in regards to mobile apps vs. the mobile Web in terms of engagement, unique users and mobile ad impressions.

The company completed its research by using a sample of over 56 million mobile impressions from devices where both apps and mobile Web browsing were supported.  The results show that while the mobile Web sees more traffic and unique users as opposed to native apps, the engagement is much higher with native mobile apps.  In looking at the survey respondents, 90.15% of all unique users used the mobile Web, while just 9.85% used apps.  The sum of all visits was similar, with the mobile Web seeing 81.66% of all respondents while apps saw just 18.34%.

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Within four short years, a majority of U.S.-based Internet users will access the web from their mobile devices, not their personal consumers.

According to projections contained within a new report from research firm IDC, the rate of mobile web use is set to balloon exponentially.

The predicted compound annual growth rate between 2010 and 2015 is 16.6%.

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Based on interesting new research from NPD Group , a leading market research company, it appears that the general population is generally clueless about what cloud computing is all about.

According to the survey, just 22 percent of U.S. consumers were familiar with the term “cloud computing,” which denotes software applications or processes that are accessed from the Internet, rather than on personal computer hard drives.

While the term “cloud computing” is still confusing to many consumers, the activities that constitute cloud computing are being performed by the vast majority of consumers.

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At one time in the not so distant past, smartphones were an anything but commonplace luxury enjoyed by the most elite mobile users with big money to burn.

In short order, however, smartphones began “trickling down” to the masses. As a result, they became a fascination to some and a must-have for many more.

Today, smartphones have become a full-blown mobile consumer obsession. That much is obvious in a new report from Pew, which shows that the public’s growing dependence on smartphones is deepening.

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According to the results of a first-ever survey on smartphone usage by the Pew Internet Project, it was found that 25 percent of respondents prefer to use their smartphones to access the Internet over traditional PCs.

The survey found that 35 percent of all U.S. adults own a smartphone, however looking at just mobile phone owners in the U.S., the number goes up to 42 percent.  Pew also found that 87 percent of smartphone owners go Online or get email and 68 percent do so daily.

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According to the freshly published Net Applications‘ monthly tallies, mobile phones and tablets now account for more than 5% of global web browsing.

In the United States alone, however, that percentage is even higher – 8.2%.

In terms of the most popular mobile devices American users browse the web with, the iPhone leads the pack with 2.9%. Android phones are next with 2.6%. The iPad claims 2.1%, and BlackBerry phones take all but 0.6%.

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According to the latest research and subsequent findings by mobile analytics firm Flurry, mobile apps are putting the web in their “rear-view mirror.” That is, consumers now spend more time engrossed in their mobile apps than they do the internet.

This marks the first time a Flurry report has reflected this sobering reality.

Three years ago, when mobile apps first hit the proverbial big time by going mainstream, it was difficult if not outright impossible to think of a day in the very near future when app usage would surpass that of web usage in terms of the amount of time consumers spend doing each. But it’s happened.

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