The U.S. Post Office is a big supporter of mobile marketing and the digital tools of the modern trade.

To that end, the post office is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools such as QR codes on their mail.

The move comes just as the post office itself clings to solvency as dwindling revenue continues to hinder the institution.

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Canada and eCommerce haven’t exactly had the best relationship.

But that may change in the months and years ahead.

Just this week, Acquity Group Limited, a global Brand eCommerce and digital marketing company, confirmed plans to expand into Canada.

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With coffee in one hand and a mobile device in the other, this is how millions of Americans start their day every day.

And that’s exactly why Zumobi has partnered with java giant Starbucks for a more sophisticated mobile endeavor.

Zumobi today announced an extension to its partnership with Ology Inc., a social discovery and networking company, launching the site’s first app for Android devices.

And Starbucks is coming along for the ride.

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With Latin America becoming an even more important part of the mobile landscape with each passing year, today the Mobile Marketing Association announced the launch of MMA Mexico.

This is the newest of the 20 local MMA Councils that have been rolled out worldwide.

The organization says that MMA Mexico was created in direct response to the palpable need for industry support and guidance to create mobile success in Mexico.

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On Wednesday, venerable market research firm Nielsen reported on the state of smartphone app ownership in the United States.

And the findings are particularly telling when it comes to how much smartphone owners love their myriad, must-have apps.

“Roughly a year ago when we summarized the state of smartphones at the Appnation conference,” reads the Nielsen Blog, “less than 40 percent of mobile subscribers in the U.S. had smartphones. Today, one in two mobile subscribers has a smartphone and that figure is moving steadily upwards.”

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The following is a guest post from Jason Wells, CEO at ContactPoint.

Mobile marketing produces more results more quickly than any other marketing channel in the history of the world.

I think mobile marketing is the most effective marketing channel ever (and it is not even close). Here’s why:

1. Speedy Conversions -  A stunning 70% of all mobile searches result in action within one hour (Source: Borrell Association, 2011) By way of comparison, 70% of online searches lead to action within one month. This statistic alone surprised me. Think, for a moment, about the implications of this statistic. This shows marketers, clearly, that people searching on a mobile phone are prepared to learn more about your company/product immediately. This compresses the sales pipeline tremendously.

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Delivering a cutting-edge convenience that today is groundbreaking but one day may be as commonplace as smartphones themselves, McGraw-Hill Federal Credit Union is giving mobile technology a big push.

With the introduction of Mobile My Deposit, McGraw-Hill Federal Credit Union has taken another “progressive step” in providing innovative banking technology to better serve the ever-changing financial needs of its members.

 Mobile My Deposit is an enhancement to the credit union’s mobile apps and it allows members to quickly and securely deposit checks via their iPhone or Android anytime, anywhere.

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