Tag Archive | "mobile os"

Kantar: Android and iOS Gap Narrowing in the United States


Kantar Android and iOS Gap Narrowing in the United States 300x155 Kantar: Android and iOS Gap Narrowing in the United StatesWhile the Android mobile operating system held steady powering approximately 52 percent of all smartphones sold in the U.S. between March and May of 2013, there has been practically no growth for Google’s little green robot this year in the U.S.

With regard to iOS, however, it’s a different story. The latest from research firm Kantar Worldpanel ComTech indicates that iOS represented 41.9 percent of U.S. smartphone sales between March and May 2013, up from  38.4 percent one year earlier.

Windows remains in third with 4.6% of sales, up 0.9% versus the same period last year.

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Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, Mobile Analytics, Mobile Devices, News, Platforms, Resources, Smartphones, TechnologyComments (0)

ABI: Mobile App Market Value to Reach $27 Billion in 2013


ABI Mobile App Market Value to Reach 27 Billion in 2013 300x285 ABI: Mobile App Market Value to Reach $27 Billion in 2013In an eye-opening new report from ABI Research, the mobile app market is expected to reach a value of $27 billion in this year, as mobile apps continue to be a critical factor in the battle between the mobile OS.

BlackBerry and Windows are slowly augmenting their apps catalog as they compete for the 3rd ecosystem, but are still far behind Apple and Android.

“iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for smartphone and tablet apps in 2013,” explains ABI senior analyst Josh Flood. “Although Google’s Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they’re more willing to depart with their cash. The revenue gap between the two leading OSes looks unlikely to close over the next 18 months.”

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Posted in Android, Announcements, Apple App Store, iOS, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Resources, TechnologyComments (0)

Google Poaching iOS Developers at Fast Clip


 Google Poaching iOS Developers at Fast ClipGoogle – maker of smartphone OS powerhouse Android – is making a power-play to win the hearts and talents of iOS developers everywhere.

Taking the fight for mobile supremacy deep into enemy territory, a new campaign by Google is underscoring the advancements that the Internet search giant has made on the rival Apple platform.

Specifically, Google is out with a new promotional video that attempts to lure top iOS developers into the Android fold by highlighting the ongoing work and achievements made by Google’s iOS specialists.

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Posted in Android, Announcements, Developer, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, TechnologyComments (0)

Whitepaper: A Realistic View of Mobile Advertising in Canada; Benchmarks & Stats


Whitepaper A Realistic View of Mobile Advertising in Canada Benchmarks Stats Whitepaper: A Realistic View of Mobile Advertising in Canada; Benchmarks & StatsWhile Canadians are all about microblogging and social media, recent numbers indicate they don’t care much for mobile marketing and advertising.  In fact, there are only 5.2M people in Canada who actively use their Smartphones for browsing and apps according to recent comScore data.

Following this surprising revelation, marketing and research firm Mediative put together a new whitepaper that takes a hard look at the mobile advertising ecosystem in Canada and uncovered some interesting stats and insight.  For example, Canada has a total of 20M residents that own cell phones, of which roughly 7.215M are smartphones.  With such low smartphone penetration, it’s easier to understand why only 5.2M actively use their devices for mobile browsing and apps.

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Posted in Android, Announcements, BlackBerry, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile News, Smartphones, Tablet DevicesComments (1)

Fiksu: Android Users 2X More Likely Than iOS Users to Open an App Ten Times or More


Fiksu Android Users 2X More Likely Than iOS Users to Open an App Ten Times or More Fiksu: Android Users 2X More Likely Than iOS Users to Open an App Ten Times or MoreMobile app monetization provider Fiksu has published new data comparing mobile app loyalty on both Android and iOS devices, finding user loyalty to be much higher on Android.

The company analyzed more than four billion “app actions” through its platform and applied a metric defining a loyal user based on the number of times he or she opens an app.  The data shows that on average, Android users are two times more likely than iOS users to open an app ten times or more.  iOS still dominates among premium brands but what this means is that there’s plenty of inventory available on the Android platform, where global traffic can cost much less than iOS traffic based on standard supply and demand principles.

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Posted in Android, Announcements, iOS, iPhone, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Internet, Mobile News, MobilizeComments (0)

comScore: Samsung Top Manufacturer, Android Now Controls 43.7% of Smartphone Market


comScore Samsung Top Manufacturer Android Now Controls 43 comScore: Samsung Top Manufacturer, Android Now Controls 43.7% of Smartphone MarketcomScore has published its latest “U.S. Mobile Subscriber Market Share” report with data from its MobiLens service, in which it details all aspects of mobile market share — from smartphone operating systems to the leading mobile OEMs and platforms.

The research firm surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share, while Google’s Android continued to gain ground in the smartphone market, reaching 43.7 percent market share.

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Posted in Android, Announcements, BlackBerry, iOS, iPhone, Mobile Devices, Mobile News, SmartphonesComments (0)

Netbiscuits: Smartphone Fragmentation Abounds, Mobile HTML5 Features Still Largely Unsupported


Netbiscuits Smartphone Fragmentation Abounds Mobile HTML5 Features Still Largely Unsupported Netbiscuits: Smartphone Fragmentation Abounds, Mobile HTML5 Features Still Largely UnsupportedMobile publishing and marketing provider Netbiscuits today published its latest Mobile Metrics Report in which it details the continued problem of mass fragmentation with smartphones, in addition to the lack of HTML5 adoption despite the recent hype.

The company says it processes more than 8.5 billion mobile pages and content items through its platform each month, and said that between November of 2009 and May of 2011, they averaged 2,872 unique devices requesting mobile sites through its platform.  Of these devices, a total of 10 operating system were analyzed including iOS, Android, Blackberry, Symbian, Bada, Windows Phone, Windows Mobile, WebOS, PalmOS and MeeGo.  Though Android and iOS hold the lion’s share, fragmentation is still a major issue, especially in terms of developing mobile applications for specific platforms.

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Posted in Android, Announcements, BlackBerry, iOS, Java, LBS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Internet, Mobile News, Mobile Websites, Mobilize, Nokia, Smartphones, Symbian, Windows Phone 7Comments (1)