Tag Archive | "mobile web browsing"

iOS, Android Own Mobile Browsing in the United States


iOS Android Own Mobile Browsing in the United States 300x190 iOS, Android Own Mobile Browsing in the United StatesiOS and Android now control 95% of all mobile web browsing in the United States.

iOS, however, leads the way. That’s according to the findings of a new study from Quantcast and investment firm Piper Jaffray, which indicate that iOS  claims a 65 percent market share.

By comparison, Android’s share of mobile browsing is just 30 percent.

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Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Browsers, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, TechnologyComments (1)

Mobile Web Browsing Dominated by Apple’s iOS


Apple Wows with Live WWDC Demo of iOS 5 Despite No Mention of Next Gen iPhone 300x198 Mobile Web Browsing Dominated by Apples iOS 2011 was a good year for Apple’s mobile operating system.

According to the most recent data made available, last year ended with iOS having secured a 52% market share of mobile web browsing.

Net Market Share reported Monday that Android – Google’s popular mobile operating system – significantly trails iOS with regard to leading mobile devices used to browse the mobile web.

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Posted in Android, Announcements, Infographics, iOS, iPhone, Mobile Advertising, Mobile Browsers, Mobile Devices, Mobile Marketing, Mobile Search, News, Platforms, Resources, SmartphonesComments (1)

comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being Smartphones


comScore Mobile Metrics 234M Americans Now Own Mobile Devices 90M of Which Being Smartphones comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being SmartphonesAccording to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with 90M of which being smartphones.  The study covers the three-month average period ending October 2011, and includes a survey of more than 30,000 US mobile subscribers.

In terms of mobile OEM data, Samsung remains the top handset manufacturer overall with 25.5% total market share, followed by LG with 20.6% marketshare and Motorola with 13.6%.  In terms of mobile operating systems, Android holds on to the number one spot — now sitting at 46.3% total market share.  Apple comes in at second place with 28.1% of the market — up only one percentage point over the proceeding three-month period.  RIM rounded out the top three with 17.2% share, followed by Microsoft in fourth place with 5.4% and Symbian in fifth place with just 1.6%.

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Posted in Android, Announcements, BlackBerry, iOS, iPhone, Mobile Apps, Mobile Data, Mobile Devices, Mobile Internet, Mobile News, Mobile Websites, Mobilize, SMS / Text, SymbianComments (0)

Two-Thirds of Google’s Mobile Search Traffic Comes From iOS Devices


Two Thirds of Googles Mobile Search Traffic Comes From iOS Devices Two Thirds of Googles Mobile Search Traffic Comes From iOS DevicesWhile Google may be winning the battle in terms of getting the most devices out in the wild, it looks as though Apple’s iOS is still winning the war.

As part of the Senate Judiciary hearings today, former FTC official and new Google employee, Suzanne Michel, said that a full two-thirds of Google’s mobile search traffic comes from iOS devices, even though recent Android trends suggest otherwise.  She also detailed the fact that Microsoft, Yahoo and Google all bid to become the default search engine on future iOS devices — with Google obviously submitting the winning bid.

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Posted in Android, Announcements, iOS, IPad, iPhone, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Internet, Mobile News, Mobile Search, Predictions, Smartphones, Tablet DevicesComments (0)

Infographic: How Are Smartphones Being Used?


Infographic How Are Smartphones Being Used Infographic: How Are Smartphones Being Used?Our friends over at Tatango have published their latest infographic.  This time the topic is smartphones and what activities mobile consumers engage with the most.

Smartphone penetration recently hit 40% in the U.S., and people are using them to their full abilities.  While downloading apps and browsing the Web seem to be the most popular, surprisingly, neither are at the top of the list.  This infographic was created using data from the Pew Research Centers Internet & American Life Project, who’s recent report detailed a wide range of data points for the mobile ecosystem — many of which have been covered here on MMW.

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Posted in Announcements, Mobile Apps, Mobile Browsers, Mobile Devices, Mobile News, Mobile Websites, Mobilize, SmartphonesComments (12)

Survey Results: Mobile Web Has More Users While Mobile Apps See Higher Engagement


Survey Results Mobile Web Has More Users While Mobile Apps See Higher Engagement Survey Results: Mobile Web Has More Users While Mobile Apps See Higher EngagementFinland-based mobile analytics provider, CEM4Mobile Solutions, has published new survey results detailing consumer preference in regards to mobile apps vs. the mobile Web in terms of engagement, unique users and mobile ad impressions.

The company completed its research by using a sample of over 56 million mobile impressions from devices where both apps and mobile Web browsing were supported.  The results show that while the mobile Web sees more traffic and unique users as opposed to native apps, the engagement is much higher with native mobile apps.  In looking at the survey respondents, 90.15% of all unique users used the mobile Web, while just 9.85% used apps.  The sum of all visits was similar, with the mobile Web seeing 81.66% of all respondents while apps saw just 18.34%.

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Posted in Android, Announcements, Developer, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Browsers, Mobile Devices, Mobile News, Mobile Websites, Mobilize, Smartphones, SymbianComments (0)

Survey: 25 Percent Of Users Prefer Smartphones To PCs For Internet Access


Survey 25 Percent Of Users Prefer Smartphones To PCs For Internet Access Survey: 25 Percent Of Users Prefer Smartphones To PCs For Internet AccessAccording to the results of a first-ever survey on smartphone usage by the Pew Internet Project, it was found that 25 percent of respondents prefer to use their smartphones to access the Internet over traditional PCs.

The survey found that 35 percent of all U.S. adults own a smartphone, however looking at just mobile phone owners in the U.S., the number goes up to 42 percent.  Pew also found that 87 percent of smartphone owners go Online or get email and 68 percent do so daily.

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Posted in Announcements, Mobile Browsers, Mobile Devices, Mobile News, Mobile Websites, Mobilize, Predictions, SmartphonesComments (2)