Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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The number of patients monitored by mobile networks will reach three million by 2016. That’s according to the new prediction from Juniper Research in its freshly published report on the mHealth sector.

“Remote patient monitoring,” Juniper says, “using the smartphone as a hub, will also lower the cost of mHealth services by reducing the need for costly tailored devices.”

The report finds that the monitoring of cardiac outpatients is currently leading the field, as insurance reimbursement in the US market plays a key role.

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On Monday, The NPD Group reported its latest findings, which show that Apple leaped past Samsung and LG to become the best-selling U.S. handset brand in the fourth quarter of 2011.

“Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making it the top-selling handset in Q4,” said Ross Rubin, executive director, Connected Intelligence for The NPD Group. “The iPhone 4S outsold the iPhone 4 by 75 percent, and outsold the iPhone 3GS, available for free on AT&T, five to one.”

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According to Velti, a global provider of mobile marketing and advertising technology, a freshly published nationwide poll shows that nearly 60 percent of mobile users will “look at or use their mobile device during this year’s Super Bowl.”

The study, which was conducted online by Harris Interactive last month, surveyed 1,428 U.S. adults who have mobile devices and plan to watch this year’s Super Bowl.

83 percent of viewers who plan to use their mobile device expect to use it as much or more than they did during last year’s Super Bowl.

What’s more, 30 percent of viewers under the age of 45 will be watching the game with their device in hand, and about half (47%) of all viewers age 18 and older say they expect to check or use their device up to 10 times during the game.

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According to new information published Friday by the targeted mobile advertising gurus at Jumptap, tablet network traffic jumped 229 percent over an average projected for the day after Christmas, based on historical network traffic.

January 2, 2012 also saw a bump, with a 263 percentage traffic increase – most likely from recipients uploading holiday photos and getting familiar with their devices.

In Jumptap’s freshly released January MobileSTAT report, Jumptap found that the Kindle Fire experienced the greatest tablet growth throughout December.

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On Friday, comScore released the latest data from the comScore MobiLens service, which reports key trends in the U.S. mobile phone industry during the three month average period ending December 2011.

The study found that Google Android strengthened its lead in the smartphone market during the period to capture a 47.3 percent market share.

All told, 234 million Americans age 13 and older used mobile devices during the three-month period ending in December.

97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers.

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According to a thought-provoking study published Wednesday by Ypulse, “even tech-savvy millennials are baffled” by augmented reality technology, particularly when its infused in mobile apps on leading smartphones.

“Augmented reality has become the futuristic media of the moment, but many consumers,” Ypulse says, but even mobile’s core audience – young, hip, tech-wise adults – are “having a hard time figuring it out.”

Based on the findings of Ypulse’s research, only 11% of high schoolers and collegians have ever used an augmented reality app.

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