On Thursday morning, Archie Comics, one of the leading mass-market comic book publishers, iVerse, a leading digital content distributor, and Tapjoy, a leading mobile advertising and monetization platform, announced a partnership that will offer fans a new way to acquire their favorite digital comics… for free.
Starting next week on July 18th, the Archie Comics App, available in both iTunes and Google Play stores, will integrate the Tapjoy Mobile Value Exchange model where consumers engage with advertisements to earn virtual rewards to spend on more than 2,000 Archie Comics.
According to all parties involved, the partnership is a natural fit and a great way to give fans exactly what they want at no cost.
The new digital offering from Archie Comics and iVerse marks a significant shift in how publishers are making their premium content more widely available to consumers. Archie Comics will be the world’s first digital comic publisher to utilize virtual rewards and the mobile value exchange model to enable consumers to buy their digital comics.
“The teams at Archie Comics and iVerse are pioneers when it comes to digital distribution of some of the most beloved comics ever created,” says Steve Wadsworth, President and CEO at Tapjoy. “Enabling consumers to simply watch a video or engage with an ad to obtain their favorite comics is an industry-first, and makes Archie and the town of Riverdale more accessible to consumers across the globe.”