This week, one of the fastest growing mobile ad networks in the business announced a new partnership that is aimed at improving audience-based targeting for mobile advertising.
Tapjoy says it’s now in business with Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing.
The strategic partnership “brings together Tapjoy’s industry leading mobile ad platform with the accuracy and scale of Experian Marketing Services’ cross-channel audience data set.”
“Through this strategic partnership with Experian Marketing Services, Tapjoy will be able to unlock the power of audience-based targeting for in-app mobile advertising at scale,” said Steve Wadsworth, CEO of Tapjoy, in a news release. “We are thrilled to partner with Experian to give mobile advertisers rich and precise targeting capabilities, allowing them to make smarter decisions about how to acquire, engage and grow more profitable customer relationships.”
We are told that Tapjoy will have access to Experian Marketing Services’ ConsumerView database, which will give advertisers access to any combination of demographic, behavioral and life stage information as well as category and brand preference insights for the most precise targeting.