Tapjoy continues to grow and thrive as one of the premier mobile ad networks in today’s mobile advertising ecosystem.
This week, in fact, Tapjoy became the first global advertising platform to help Kakao Games developers monetize their apps
The well-respected mobile advertising and publishing platform recently secured an agreement with Kakao, Inc., the largest mobile social platform in Korea, to allow developers on the Kakao Games platform to monetize their apps through Tapjoy’s advertising and monetization tools.
Kakao is the provider of the popular mobile messenger app KakaoTalk, which currently has more than 90 million users around the globe, with more than 30 million users visiting the platform every day. Its Kakao Games platform allows users to enjoy games with their KakaoTalk friends, share game scores, and compete for the highest ranks on leaderboards in real-time.
“Kakao has enjoyed tremendous and rapid growth over the last year,” says Steve Wadsworth, President and CEO of Tapjoy. “With its KakaoTalk and Kakao Games platform, Kakao is at the forefront of emerging trends in the industry, and we cannot wait to help them and their partner developers grow even further.”
Kakao’s gaming platform represents a sizable and influential pocket of the entire global gaming market.