Texting: A 20 Per Day Habit For Youth
Posted by michael on Sep 19, 2008 in Mobile Marketing
According to a new study issued by consumer analysis firm Knowledge Networks, young mobile subscribers in the US between the ages of 13 and 29 send an average of 20 text messages each day, compared to just two texts daily for consumers aged 30 to 43 and only one for users aged 44 to 64.
Interestingly, nearly sixty percent of U.S. subscribers tell Knowledge Networks they “carry their phones with them at all times,” which is an increase of 50% percent since a similar 2002 study conducted by the same firm. The reasons are diverse, but most user enthusiasm comes from applications like mobile video or GPS, in which there is significantly greater interest among younger subscribers. 61 percent of “millennials” claim “the more features, the better,” compared with 27 percent of baby boomers.
The study also revealed that, while 8 percent of teens said they have viewed TV or video content on their phones, only 2 percent of adults have “taken the plunge.”
Consumers of all ages who embrace mobile video services spend an additional two hours per day consuming media across various platforms (including the Internet and video games) compared to other mobile subscribers.
At present, mobile web use is limited to 13 percent of all subscribers.
LeilR | Sep 22, 2008 | Reply
At present, texting has become part of our teen and tween’s lifestyle. It’s their main way of communicating with their peers. So it won’t be a surprise if the average of 20 text per day will rise up to 30-50.
mihca | Sep 13, 2009 | Reply
mant teens even txt eachother from across the table instead of talking! im amazed, they can have a conversation when their with eachother without even speaking!