Texting-for-School-Safety an Emerging Trend
Posted by michael on Oct 15, 2008 in Mobile Marketing
High school students from the beautiful city of Marietta, Georgia may soon be able to text their local police officers, the creative brainchild of Deputy Police Chief David Beam.
Hoping to provide an effective mechanism for students to report suspicious incidents or other possible crimes, Chief Daniel Flynn appreciated the clever idea. As a result, the school is asking for the board’s approval of the “Text a Cop” program. Already, recommendations have come pouring in for the approval of this proposal.
“When students text us, there’s no way we’ll know who sent us the text,” police spokesperson Mark Bishop said. The added benefit of anonymity (since no telephone numbers are revealed or tracked) would allow students to report something without fear or embarrassment.
Powered by mobile marketing firm mobileStorm, this innovative program speaks to the growing societal benefits and not just entertainment value of the mobile revolution.
Marietta has agreed to provide cell phones for the two police officers assigned to work on the high school campus. And although students are normally prohibited from using cell phones during the school day, if this program is approved and enacted, there would be “no disciplinary action for using the phones to message an officer.”
I think the police officers and students in Marietta, Georgia deserve a warm Mobile Marketing Watch round of applause.
LeilR | Oct 16, 2008 | Reply
Kudos! Besides sales and marketing, and earning profits, safety and security should be the other meaning of SMS mobile marketing, particularly those of the young mobile subscribers’ since they are the active texters.
JR @ Verizon Ringtones | Oct 18, 2008 | Reply
This is a great program, and obviously will be very effective since it is very rare to find a young person these days without a mobile phone with text messaging capability
Jesse | Feb 1, 2009 | Reply
TextCo Media offers similar services its great to see mobile is becoming more widely excepted.