Comments on: The Ambiguity Surrounding Bluetooth Marketing Explained http://www.mobilemarketingwatch.com/the-ambiguity-surrounding-bluetooth-marketing-explained/ The Pulse Of The Mobile Marketing Community Fri, 19 Mar 2010 05:35:56 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Julie http://www.mobilemarketingwatch.com/the-ambiguity-surrounding-bluetooth-marketing-explained/comment-page-1/#comment-56487 Julie Tue, 28 Apr 2009 05:55:00 +0000 http://www.mobilemarketingwatch.com/?p=3006#comment-56487 I think using bluetooth marketing in a way that allows users to opt-in in key in most cirumstances. For example, <a href="http://qwikker.com/bluetooth101/faqs.php" rel="nofollow"> Qwikker Bluetooth Mobile Marketing</a> uses other media, such as outdoor signage to request that users turn on bluetooth and accept their ad 'gift' as well as having the bluetooth targeting running for devices already accepting. As we've seen in other areas, this past year even more so, the convergence of marketing channels offer some significant campaign optimizations. I think using bluetooth marketing in a way that allows users to opt-in in key in most cirumstances. For example, Qwikker Bluetooth Mobile Marketing uses other media, such as outdoor signage to request that users turn on bluetooth and accept their ad ‘gift’ as well as having the bluetooth targeting running for devices already accepting. As we’ve seen in other areas, this past year even more so, the convergence of marketing channels offer some significant campaign optimizations.

]]> By: Jamie http://www.mobilemarketingwatch.com/the-ambiguity-surrounding-bluetooth-marketing-explained/comment-page-1/#comment-55849 Jamie Fri, 24 Apr 2009 04:19:56 +0000 http://www.mobilemarketingwatch.com/?p=3006#comment-55849 do you think best practices are going to halt the unwanted messages? If you think of email spam or mailers delivered to homes, it might turn into the same thing. and seeing the acceptance rates versus costs, i can't see how it won't do you think best practices are going to halt the unwanted messages? If you think of email spam or mailers delivered to homes, it might turn into the same thing. and seeing the acceptance rates versus costs, i can’t see how it won’t

]]> By: Proximity Marketing: is it SPAM? « AzureMayan Blog http://www.mobilemarketingwatch.com/the-ambiguity-surrounding-bluetooth-marketing-explained/comment-page-1/#comment-54368 Proximity Marketing: is it SPAM? « AzureMayan Blog Wed, 15 Apr 2009 19:48:17 +0000 http://www.mobilemarketingwatch.com/?p=3006#comment-54368 [...] But putting the word “marketing” or “coupons” alongside Bluetooth, makes some people nervous. Despite a number of success case that we and other service providers can point to, there are still a number of concerns that need to be addressed. A recent post goes a long way to helping to begin sorting through fact from fiction surrounding Bluetooth Marketing - by Mark Brill who Chairman of the Direct Marketing Association Mobile Marketing Council. The article has generated some good, thoughtful, response such as this one from Mobile Marketing Watch. [...] [...] But putting the word “marketing” or “coupons” alongside Bluetooth, makes some people nervous. Despite a number of success case that we and other service providers can point to, there are still a number of concerns that need to be addressed. A recent post goes a long way to helping to begin sorting through fact from fiction surrounding Bluetooth Marketing – by Mark Brill who Chairman of the Direct Marketing Association Mobile Marketing Council. The article has generated some good, thoughtful, response such as this one from Mobile Marketing Watch. [...]

]]> By: Proximity Marketing: Privacy, SPAM and Other Concerns « AzureMayan Blog http://www.mobilemarketingwatch.com/the-ambiguity-surrounding-bluetooth-marketing-explained/comment-page-1/#comment-54361 Proximity Marketing: Privacy, SPAM and Other Concerns « AzureMayan Blog Wed, 15 Apr 2009 19:07:04 +0000 http://www.mobilemarketingwatch.com/?p=3006#comment-54361 [...] But putting the word “marketing” or “coupons” alongside Bluetooth, makes some people nervous. Despite a number of success case that we and other service providers can point to, there are still a number of concerns that need to be addressed. A recent post goes a long way to helping to begin sorting through fact from fiction surrounding Bluetooth Marketing - by Mark Brill who Chairman of the Direct Marketing Association Mobile Marketing Council. The article has generated some good, thoughtful, response such as this one from Mobile Marketing Watch. [...] [...] But putting the word “marketing” or “coupons” alongside Bluetooth, makes some people nervous. Despite a number of success case that we and other service providers can point to, there are still a number of concerns that need to be addressed. A recent post goes a long way to helping to begin sorting through fact from fiction surrounding Bluetooth Marketing – by Mark Brill who Chairman of the Direct Marketing Association Mobile Marketing Council. The article has generated some good, thoughtful, response such as this one from Mobile Marketing Watch. [...]

]]> By: Giff Gfroerer, i2SMS http://www.mobilemarketingwatch.com/the-ambiguity-surrounding-bluetooth-marketing-explained/comment-page-1/#comment-53941 Giff Gfroerer, i2SMS Mon, 13 Apr 2009 12:19:25 +0000 http://www.mobilemarketingwatch.com/?p=3006#comment-53941 As said before, bluetooth marketing via messages sent to mobile devices has its space. This space is in captive audiences, like concerts, major sporting events, etc., where those in proximity will most likely have an interest in receiving the message. However, to have your settings on your mobile device to accept, and therefore be hit with unwanted messages while you pass in front of a store you have no interest in, is unacceptable. The latter has been tried in Europe and met with overwhelming anger and protests. We would warn those thinking about this type of marketing to make sure your message will be broadcast in an environment where the end user will be receptive. Bluetooth marketing has great promise...within the correct setting. Don't ruin your chances by just blasting your message out in every location. As said before, bluetooth marketing via messages sent to mobile devices has its space. This space is in captive audiences, like concerts, major sporting events, etc., where those in proximity will most likely have an interest in receiving the message. However, to have your settings on your mobile device to accept, and therefore be hit with unwanted messages while you pass in front of a store you have no interest in, is unacceptable.

The latter has been tried in Europe and met with overwhelming anger and protests. We would warn those thinking about this type of marketing to make sure your message will be broadcast in an environment where the end user will be receptive.

Bluetooth marketing has great promise…within the correct setting. Don’t ruin your chances by just blasting your message out in every location.

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