The Future Of Mobile Augmented Reality
Posted by Justin on Dec 1, 2009 in Featured, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Networks, Mobile Search, Mobile Technology, Mobilize, Predictions
The concept of augmented reality (AR) is still very much in its infancy, but the opportunities it presents in the areas of mobile marketing, commerce and gaming is more than plentiful. How far have we come in bringing AR to fruition and what does the future hold for the concept?
A new report from Juniper Research projects the technology combining the physical world with virtual imagery and information will generate only $2 million in revenue next year, but the projection is set to increase dramatically to nearly $714 million by 2014. By then, most of that revenue will be derived from things like paid application downloads, subscription-based services and advertising, according to Juniper.
Most analysts predict that mobile gaming will be the primary driver behind increased interest in mobile AR, with location-based search coming in at a close second. That location-based relevance will make AR-based ad-networks more attractive to brands and advertisers as well, as the networks can charge higher CPC and CPM rates because of it.
To get to the point of widespread mobile AR functionality, mobile devices have to become able to facilitate the advanced functions that bring AR to life. Growth will be driven by wider adoption of Android phones and the iPhone as well as the spread of technologies like digital compasses and accelerometers that help to power mobile AR. As smartphones become smarter, AR inches closer to becoming a reality.
Another so-called “digital strategist,” Jeremiah Owyang of Altimeter Partners, predicts mobile is where AR is mostly likely to go mainstream. ”Expect Google to develop a product that maps physical products with their online information, making them yet the middleman for Internet advertising — again,” he wrote in a recent post. ”Furthermore, it gets really interesting when a brand can ‘hijack’ another company’s brand by creating augmented reality experiences on the boxes of their competitors.”
For now, we can only speculate as to what AR will do for mobile marketing and the mobile industry as a whole, but it will undoubtedly be a game-changer.
peter | Dec 16, 2009 | Reply
thanks
jim | Dec 26, 2009 | Reply
layar is amazing, but there are even better augmented reality apps available now for the iphone. A new app called gunman was added to the app store that allows you to shoot your opponents with your camera. the twitter apps like twittaround are quite interesting too. there’s a full list of augmented reality apps for the iphone here: http://www.mobileaugmentedreality.info/list-of-iphone-ar-apps/
I’ve found a bunch of amazing apps from that site.
iphone development | Jan 1, 2010 | Reply
Great information about the mobile information and You’re pretty smart,I was searching for similar information. Thanks for it and i promise that i will be visiting here often from now !
Claim for whiplash | Jan 7, 2010 | Reply
It’s amazing the way that google are innovating and changing the face of marketing as we know it!
Justin | Jan 7, 2010 | Reply
Google has the power and resources to disrupt the mobile marketing industry like it has with other segments, it should be interesting to watch that’s for sure
Article Submission | Jan 12, 2010 | Reply
Its mind blowing to think we’re entering into the age of AR. I’m excited to see what they do with this technology in the future.
Security Equipment | Jan 13, 2010 | Reply
Seeing location-based multimedia content through the display of your mobile device is only one part of the story. “Mobile augmented reality is all about the user´s orientation. But to deliver a really useful and robust application, you have to be user oriented..
nubok | Jan 16, 2010 | Reply
wow
Great information about the mobile information and You’re pretty smart,I was searching for similar information. Thanks for it and i promise that i will be visiting here often from now !
Woodburning Stove | Jan 24, 2010 | Reply
When real-world and computer graphics objects are blended into real footage in real time, you have reached augmented reality (AR). Combining live video imagery with computer-generated graphics, motion-tracking and other data..
Ginger | Jan 27, 2010 | Reply
Greetings, thanks for a remarkable blog and interesting articles.
jacob @ hardwood flooring | Jan 27, 2010 | Reply
Exactly, most analysts predict that mobile gaming will be the primary driver behind increased interest in mobile AR, with location-based search coming in
at a close second.That location-based relevance will make AR-based ad-networks more attractive to brands and advertisers as well..
Kelly Hall | Jan 29, 2010 | Reply
Mobile phone technology is advancing rapidly. You provide great information here and I’m sure that we’ll be having fabulous facilities in coming years. Thanks for sharing your knowledge with us, Justin.
mens swimwear | Jan 31, 2010 | Reply
The path of all successful technological evolution has one thing in common: it brings us closer to the way we naturally engage the world. If it does not, it becomes next year’s yard sale item. Interacting with content as layers over your surrounding environment will become the new way content is delivered as it gets us closer to the way we naturally engage the world. You will definitely want to explore this path toward the future.
cheap hair loss treatment | Feb 1, 2010 | Reply
I think the idea of augmented reality was first introduced in 1849 using a darkened theatre and surrounding the audience in imagery and sound. Known as virtual reality in the 1980’s, first Boeing in 1992 and eleven years later, GeoVector along with Vodafone, HP and Microsoft, Virtual Spectator and Animation Research Ltd showcased Actual Spectator AR app during America’s Cup.
Printing Birmingham | Feb 7, 2010 | Reply
Many first-person shooter video games simulate the viewpoint of someone using AR systems. In these games the AR can be used to give visual directions to a location, mark the direction and distance of another person who is not in line of sight, give information about equipment such as remaining bullets in a gun, and display a myriad of other images based on whatever the game designers intend. This is also called the head-up display.