The concept of augmented reality (AR) is still very much in its infancy, but the opportunities it presents in the areas of mobile marketing, commerce and gaming is more than plentiful. How far have we come in bringing AR to fruition and what does the future hold for the concept?
A new report from Juniper Research projects the technology combining the physical world with virtual imagery and information will generate only $2 million in revenue next year, but the projection is set to increase dramatically to nearly $714 million by 2014. By then, most of that revenue will be derived from things like paid application downloads, subscription-based services and advertising, according to Juniper.
Most analysts predict that mobile gaming will be the primary driver behind increased interest in mobile AR, with location-based search coming in at a close second. That location-based relevance will make AR-based ad-networks more attractive to brands and advertisers as well, as the networks can charge higher CPC and CPM rates because of it.
To get to the point of widespread mobile AR functionality, mobile devices have to become able to facilitate the advanced functions that bring AR to life. Growth will be driven by wider adoption of Android phones and the iPhone as well as the spread of technologies like digital compasses and accelerometers that help to power mobile AR. As smartphones become smarter, AR inches closer to becoming a reality.
Another so-called “digital strategist,” Jeremiah Owyang of Altimeter Partners, predicts mobile is where AR is mostly likely to go mainstream. ”Expect Google to develop a product that maps physical products with their online information, making them yet the middleman for Internet advertising — again,” he wrote in a recent post. ”Furthermore, it gets really interesting when a brand can ‘hijack’ another company’s brand by creating augmented reality experiences on the boxes of their competitors.”
For now, we can only speculate as to what AR will do for mobile marketing and the mobile industry as a whole, but it will undoubtedly be a game-changer.
thanks
The most amazing part of the whole story is 2 million revenue in 2011 then a whopping 714 million in 2014.. This is an increase in revenue in just 4 years of 712 million that's a 35,700% increase in revenue this is huge and everyone should look for a way to get into this. This will be the future …
layar is amazing, but there are even better augmented reality apps available now for the iphone. A new app called gunman was added to the app store that allows you to shoot your opponents with your camera. the twitter apps like twittaround are quite interesting too. there’s a full list of augmented reality apps for the iphone here: http://www.mobileaugmentedreality.info/list-of-iphone-ar-apps/
I’ve found a bunch of amazing apps from that site.
Great information about the mobile information and You’re pretty smart,I was searching for similar information. Thanks for it and i promise that i will be visiting here often from now !
It’s amazing the way that google are innovating and changing the face of marketing as we know it!
Google has the power and resources to disrupt the mobile marketing industry like it has with other segments, it should be interesting to watch that’s for sure
Its mind blowing to think we’re entering into the age of AR. I’m excited to see what they do with this technology in the future.
Seeing location-based multimedia content through the display of your mobile device is only one part of the story. “Mobile augmented reality is all about the user´s orientation. But to deliver a really useful and robust application, you have to be user oriented..
wow
Great information about the mobile information and You’re pretty smart,I was searching for similar information. Thanks for it and i promise that i will be visiting here often from now !
When real-world and computer graphics objects are blended into real footage in real time, you have reached augmented reality (AR). Combining live video imagery with computer-generated graphics, motion-tracking and other data..
Greetings, thanks for a remarkable blog and interesting articles.
Exactly, most analysts predict that mobile gaming will be the primary driver behind increased interest in mobile AR, with location-based search coming in
at a close second.That location-based relevance will make AR-based ad-networks more attractive to brands and advertisers as well..
Mobile phone technology is advancing rapidly. You provide great information here and I’m sure that we’ll be having fabulous facilities in coming years. Thanks for sharing your knowledge with us, Justin.
The path of all successful technological evolution has one thing in common: it brings us closer to the way we naturally engage the world. If it does not, it becomes next year’s yard sale item. Interacting with content as layers over your surrounding environment will become the new way content is delivered as it gets us closer to the way we naturally engage the world. You will definitely want to explore this path toward the future.
I think the idea of augmented reality was first introduced in 1849 using a darkened theatre and surrounding the audience in imagery and sound. Known as virtual reality in the 1980’s, first Boeing in 1992 and eleven years later, GeoVector along with Vodafone, HP and Microsoft, Virtual Spectator and Animation Research Ltd showcased Actual Spectator AR app during America’s Cup.
Many first-person shooter video games simulate the viewpoint of someone using AR systems. In these games the AR can be used to give visual directions to a location, mark the direction and distance of another person who is not in line of sight, give information about equipment such as remaining bullets in a gun, and display a myriad of other images based on whatever the game designers intend. This is also called the head-up display.
I think to get to the point of widespread mobile AR functionality, mobile devices have to become able to facilitate the advanced functions that bring AR to life. Growth will be driven by wider adoption of Android phones and the iPhone as well as the spread of technologies like digital compasses and accelerometers that help to power mobile AR. As smartphones become smarter, AR inches closer to becoming a reality.
When real-world and computer graphics objects are blended into real footage in real time, you have reached augmented reality (AR). Combining live video imagery with computer-generated graphics, motion-tracking and other data, Layar promises a mobile web where users can walk down a city street and receive real time demographic information, histories of buildings, and block-by-block news.
Now it will be also possible with iPhone. But even more: new iPhone has one more useful sensor for this kind of apps: autofocus. And autofocus in any camera device means the ability to measure distance to an object. I wonder if Apple will enable this kind functionality in the SDK… That would give enormous possibilities to new apps.
Later mobile business visionary and social technology architect Dan Romescu and I had some fruitful dialogues concerning the evolution scenarios of mobile AR. Actually he seriously caught fire and went to Mobile World Congress as an Augmented Citizen Advocate!
It is important to note that augmented reality is a costly development in technology. Because of this, the future of AR is dependent on whether or not those costs can be reduced in some way. If AR technology becomes affordable, it could be very widespread but for now major industries are the sole buyers that have the opportunity to utilize this resource.
Many first-person shooter video games simulate the viewpoint of someone using AR systems. In these games the AR can be used to give visual directions to a location, mark the direction and distance of another person who is not in line of sight, give information about equipment such as remaining bullets in a gun, and display a myriad of other images based on whatever the game designers intend. This is also called the head-up display.
Good to know that we are now able to learn about AR.I am quite interested to know about further research on this technology.
Real Typing with Augmented Reality is an app that is designed to allow you to see what is happening in front of you while you type a message on the iPhone. It brings up the camera and your words appear transparently over the camera’s display. You can import text from the clipboard, change the camera settings, take a picture and reset your typing. In our tests we found the app to work incredibly well and offered real functionality. Don’t hesitate to pick this one up if you are a heavy texter or emailer..
Anyone read Neal Stephenson’s Diamond Age? He takes this concept and amps it up in very interesting ways.
In his book people wore spectacles to see the AR – what’s the word on the hardware that will allow us to see the overlays?
Our research showed that there were 338 applications listed as ‘augmented reality applications’, plus we found a further 42 applications that were not listed as augmented reality applications but we included in our data. The total applications included in the data is 380 applications.
I'd never make predictions for 4 years when it comes to this type of technology; look back four years ago and you'll see that all the decent basic predictions were contradicted by the reality.
Seeing location-based multimedia content through the display of your mobile device is only one part of the story. “Mobile augmented reality is all about the user´s orientation.
The path of all successful technological evolution has one thing in common: it brings us closer to the way we naturally engage the world. If it does not, it becomes next year’s yard sale item.
It brings up the camera and your words appear transparently over the camera’s display. You can import text from the clipboard, change the camera settings, take a picture and reset your typing.
The key is to bring all of these emerging technologies back to the essence of human comfort: health, safety, happiness, productivity and so on. Without targeting the most basic of human needs, everything else could fall by the wayside.
I guess it's still great for us augmented reality fans to see our beloved emerging technology receive national notoriety in a publication such as Time, so we'll take what we can get. AR snagged the #4 position on Time's list, but when you look at some of the other trends listed, you notice that AR is already taking advantage of most, if not all of them.
Check out this AR App idea!
http://www.youtube.com/watch?v=mPH9nMN1jLY
TS
Interesting article. More information about AR Marketing can be found at http://augmentedrealitybiz.com/2010/09/22/augment…
haha did you say 'so called digital strategist'. Jeremiah Owyang is one of the most knowledgable and hardworking people in that space with one of the most popular blogs around.
we will of course see games lead the way because games have highest instant gratification and engagement of any other forms of apps out there. Games and Porn industry people will out innovate other consumer-focused industries so its only natural
I think if Apple will also enable this kind functionality in the SDK, then surely it give enormous possibilities to new apps.Isn't it..Well thanks for sharing such stuff… It was really a nice experience for me on this blog…
This clearly shows how bad forecasts can be – specifically in an area which is so fast changing like mobile.
Because when looking at this research project: http://bit.ly/gcSdBA it shows that most people don't use AR at all – and that's even true for people who are very, very active in other areas.
Mobile augmented reality is all about the user´s orientation., so true