http://www.mobilemarketingwatch.com/the-garden-goes-mobile/ The Pulse Of The Mobile Marketing Community Sun, 14 Mar 2010 17:10:35 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.mobilemarketingwatch.com/the-garden-goes-mobile/comment-page-1/#comment-32100 Matt Gaines Mon, 05 Jan 2009 18:54:44 +0000 http://www.mobilemarketingwatch.com/?p=2151#comment-32100 I understand your point. But the reality is this according to the MMA guidelines - when consumers enable their visibility they are already seeking something, at that point they are expecting engagement, then the permission request - accept or reject, and then the content upload. When consumers are presented with relative things at relative locations, our results and revenue show that they engage, and have plenty of opportunities prior to that to disconnect...they just haven't. I understand your point. But the reality is this according to the MMA guidelines – when consumers enable their visibility they are already seeking something, at that point they are expecting engagement, then the permission request – accept or reject, and then the content upload. When consumers are presented with relative things at relative locations, our results and revenue show that they engage, and have plenty of opportunities prior to that to disconnect…they just haven’t.

]]> http://www.mobilemarketingwatch.com/the-garden-goes-mobile/comment-page-1/#comment-31656 Rikard Windh Fri, 02 Jan 2009 20:05:35 +0000 http://www.mobilemarketingwatch.com/?p=2151#comment-31656 This is great! The most famous venue in the world goes mobile! But is proximity marketing via bluetooth really the best solution to choose? After a while I assume a lot of people will consider this as a spam activity and turn off their bluetooth. We who working in this industry really have to be careful when we recommend solutions to our clients. The mobile channel is a channel free from a lot of noise and spam today. Let us try to find solutions where the consumers takes the first move and say's "Yes", and opt-in to marketing messages, BEFORE anything pop's up in their mobiles. This is great! The most famous venue in the world goes mobile! But is proximity marketing via bluetooth really the best solution to choose? After a while I assume a lot of people will consider this as a spam activity and turn off their bluetooth. We who working in this industry really have to be careful when we recommend solutions to our clients. The mobile channel is a channel free from a lot of noise and spam today. Let us try to find solutions where the consumers takes the first move and say’s “Yes”, and opt-in to marketing messages, BEFORE anything pop’s up in their mobiles.

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