Celtra is touting an innovative social mobile rich media campaign with strategic partner Mindshare and gaming industry giant Capcom.
For several days now a healthy buzz has lingered around the launch of the campaign, which supposedly delivers an “engaging, entertaining brand story using mobile rich media” combined with the broad reach of Twitter and Facebook news feeds.
The campaign, built for Capcom’s new game, Devil May Cry (DmC), marks Celtra’s first mobile rich media execution for Twitter & first combined social rich media campaign using both Facebook & Twitter platforms. The campaign aims to connect with gamers right where they live – on their mobile platforms & in their social feeds.
“As a pioneer in the gaming industry, we’re constantly looking for new and unique ways to reach and engage our audience,” explained Craig Brown, UK Product Manager at Capcom.
It looks like a “new and engaging” way was definitively found in this latest effort. So what does it all mean for interested brands?
“Celtra’s multiscreen functionality means brands don’t have to worry about the complexity of delivering a beautiful user experience to any device. We work on any smartphone, iPad and supported desktop browsers,” says Jonathan Milne, a general manager with Celtra. “The success of this combined Twitter and Facebook rich media campaign means brands now really enjoy the network effect benefits of targeting and quickly converting a much broader audience by becoming part of their trusted social circles.”