Jamming out to… Twitter? That’s right, the popular microblogging platform is reportedly expanding its offerings once again, this time through a rumored new iOS app that will allow users to play and share songs from their mobile devices.
From what we understand at the moment, the music streaming option relies on music from SoundCloud, an audio-sharing service based in Berlin.
According to Bloomberg , sources familiar with the matter indicate that SoundCloud will allow artists and labels to share music in a format that lets users make comments on a particular track that is playing.
Twitter is going beyond 140-character messages as it vies with social-networking rivals to get users to spend more time on its site. The company released a video app in January. Adding music would give record companies a way to promote new tracks by taking advantage of Twitter’s word-of-mouth network.
Bloomberg say it wasn’t clear as of press time whether Twitter would need separate agreements with music labels for a service with SoundCloud.
No word on if or when the app may be released by Twitter.