Microblogging giant Twitter has hired Nathan Hubbard, the former president of Ticketmaster, to serve as the company’s first head of commerce.
According to Bloomberg, the move is being viewed by some as a clear indication of Twitter’s desire to enable shopping via short postings on its social website.
Hubbard’s first day was reportedly this past Monday. We’re told that he will report directly to Adam Bain, Twitter’s head of global revenue.
Twitter is entering a space dominated by Amazon.com Inc. (AMZN) and EBay Inc. (EBAY) as it seeks new sources of revenue to reach its sales target of $1 billion in 2014, and prepares for a potential initial public offering.
In Twitter does, indeed, plunge into eCommerce, the effort would likely begin by offering retailers tools for selling goods and services inside of their tweets.
“It makes a lot of sense for Twitter, since a lot of online advertising is commerce related, and as a platform, they should be able to integrate more closely with online retailers,” Colin Sebastian, an analyst at Robert W. Baird & Co., tells Bloomberg.
So, if Twitter goes through with it, will you be comfortable shopping from Twitter? Please weigh in with your thoughts or opinions below.