Are small business owners really using mobile technology for their business?
This week, the team at Constant Contact set out to answer that question. And according to the findings of their sweeping new survey, the answer is a resounding “yes.”
Of those surveyed, 66 percent report currently using a mobile device, including smartphones and tablets, or a solution, like mobile-optimized websites and text message marketing.
While this majority adoption is promising, it’s important to note that, of the 34 percent not using any mobile device or solution for their business, a staggering 65 percent have no plans to do so in the future, mainly citing a lack of customer demand.
Among the small businesses that are using mobile technology, the top two ways are email and social media marketing, and they have a considerable lead over other uses:
- 73 percent conduct social media marketing.
- 71 percent conduct email marketing.
- 44 percent advertise through social platforms.
- 34 percent have a mobile-optimized website.
- 18 percent run a mobile tablet-based payment point-of-sale.
- 18 percent use mobile apps to manage operations, like accounting.
“It’s encouraging that a majority of small businesses recognize that their customers are relying more than ever on their mobile devices to find information, look for deals, and even to make purchases,” explains Joel Hughes, senior vice president of strategy and corporate development for Constant Contact. “That said, small business owners are still getting their sea legs, so it’s not surprising that they’re leading with two areas where they have a solid track record of success with customer engagement: social media and email.”