Comments on: User Distaste For Mobile Marketing Is Growing

By: John

John — Mon, 16 Nov 2009 13:25:10 +0000

I suspect much of the dissatisfaction has to do with the “push” orietnation of text based SMS ads.

By: Justin

Justin — Sat, 14 Nov 2009 17:17:42 +0000

Greg- Good point, the context of the study is a bit ambiguous, and it’s most likely referring to a majority of mobile campaigns that don’t follow the so-called “best practices,” and permission-based aspects, which unfortunately is a lot of them…

By: Greg

Greg — Sat, 14 Nov 2009 01:51:58 +0000

I haven’t read the study, but based on your coverage it would seem important to draw a distinction between mobile marketing and mobile advertising. Your story references a dislike of mobile advertising, as opposed to permission-based SMS and voice engagements (without ads).

By: Justin

Justin — Fri, 13 Nov 2009 22:55:23 +0000

Very true- as always with this kind of research, it’s a good idea to take every stat with a grain of salt.

Still, the fact that around a half of consumers polled expressed unsatisfaction with mobile marketing is still cause for concern.

By: dch

dch — Fri, 13 Nov 2009 22:07:05 +0000

what’s the margin of error for this study?

in the stats cited it seems like the YOY change is only between 2-4 % points, and while it might be helpful to keep this data in mind, it could be a bit too early to trend this data out..