Velti informed Mobile Marketing Watch on Thursday that it has secured a new partnership with Bauer Media Group UK.
Recognized as one of the most successful media companies in the world, the Bauer Media Group owns more than 570 magazines, some 300 digital products, and dozens of radio and TV stations.
According to Velti, a top global provider of mobile marketing and advertising technology, the exclusive two-year mobile marketing partnership puts Velti in charge of managing and maintain all mobile interactivity, marketing and promotions for Bauer’s 43 radio stations, including powering all mobile messaging for brands.
“Our aim is to develop closer relationships with our audience by providing mobile engagement opportunities and interactivity throughout our campaigns,” says Joanne Baldwin, Digital Commercial Director of Bauer Radio.
“Our listeners expect the best from Bauer so we wanted to work with the best supplier in the market,” Baldwin adds. “Velti is a partner we can trust and rely upon to deliver these mobile marketing services while also guiding and advising us on how to best capitalize on technology advancements in the mobile and digital landscape.”
To learn more about Velti, you can visit their official website here.