Comments on: Verizon Digs Itself Deeper With SMS Statement http://www.mobilemarketingwatch.com/verizon-digs-itself-deeper-with-sms-statement/ The Pulse Of The Mobile Marketing Community Thu, 18 Mar 2010 04:30:16 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Mobile News - Mobile Industry Buzz!! » Senate: Carriers Got Some SMS ‘Splaining To Do http://www.mobilemarketingwatch.com/verizon-digs-itself-deeper-with-sms-statement/comment-page-1/#comment-69763 Mobile News - Mobile Industry Buzz!! » Senate: Carriers Got Some SMS ‘Splaining To Do Thu, 18 Jun 2009 15:19:38 +0000 http://www.mobilemarketingwatch.com/?p=1392#comment-69763 [...] It’s not the first time that the major U.S. carriers have been accused of text-induced greed). Last fall, Verizon invited heaps of criticism after its plan to increase rates for commercial texts came to light. The company later backtracked. [...] [...] It’s not the first time that the major U.S. carriers have been accused of text-induced greed). Last fall, Verizon invited heaps of criticism after its plan to increase rates for commercial texts came to light. The company later backtracked. [...]

]]> By: Public Knowledge Continues SMS Censorship Debate | Mobile Spot 24h/day http://www.mobilemarketingwatch.com/verizon-digs-itself-deeper-with-sms-statement/comment-page-1/#comment-30611 Public Knowledge Continues SMS Censorship Debate | Mobile Spot 24h/day Fri, 26 Dec 2008 17:34:20 +0000 http://www.mobilemarketingwatch.com/?p=1392#comment-30611 [...] party? (Indeed, one might say that Verizon will continue to discriminate if it carries out a proposed price hike on outgoing SMS messages.) Marketers shouldn’t be willing to take that chance, and should add their voices to Public [...] [...] party? (Indeed, one might say that Verizon will continue to discriminate if it carries out a proposed price hike on outgoing SMS messages.) Marketers shouldn’t be willing to take that chance, and should add their voices to Public [...]

]]> By: Under The Radar: Carriers In The Hot Seat | MobiOptin Profits.... http://www.mobilemarketingwatch.com/verizon-digs-itself-deeper-with-sms-statement/comment-page-1/#comment-24184 Under The Radar: Carriers In The Hot Seat | MobiOptin Profits.... Thu, 20 Nov 2008 00:17:51 +0000 http://www.mobilemarketingwatch.com/?p=1392#comment-24184 [...] things off, by asking Verizon Wireless’ Jennifer Byrne (far left in the photo) about the three-cent hike that Verizon might leverage on outgoing text messages–a blow to aggregators and message marketers who felt they helped make SMS popular in the [...] [...] things off, by asking Verizon Wireless’ Jennifer Byrne (far left in the photo) about the three-cent hike that Verizon might leverage on outgoing text messages–a blow to aggregators and message marketers who felt they helped make SMS popular in the [...]

]]> By: Verizon: Scrooge For B2C Marketers? http://www.mobilemarketingwatch.com/verizon-digs-itself-deeper-with-sms-statement/comment-page-1/#comment-21216 Verizon: Scrooge For B2C Marketers? Mon, 20 Oct 2008 18:12:13 +0000 http://www.mobilemarketingwatch.com/?p=1392#comment-21216 [...] been scheduled to begin November 1. Fortunately, with buzz in the blogosphere with articles like this, Verizon retracted its plan, saying the proposal was just an idea and had “been mistakenly [...] [...] been scheduled to begin November 1. Fortunately, with buzz in the blogosphere with articles like this, Verizon retracted its plan, saying the proposal was just an idea and had “been mistakenly [...]

]]> By: Giff Gfroerer, i2SMS http://www.mobilemarketingwatch.com/verizon-digs-itself-deeper-with-sms-statement/comment-page-1/#comment-19240 Giff Gfroerer, i2SMS Wed, 15 Oct 2008 19:18:51 +0000 http://www.mobilemarketingwatch.com/?p=1392#comment-19240 I'm curious, then. If they only wanted to raise rates at the Global Aggregator level, but the 3 cents was what Global Aggregators charge already, how did they think that price increase would not be passed down to marketers and consumers? Yes, global aggregators are "for profit". But if this cost increase goes into effect, they would not be making a profit on all Verizon transactions. Thus, the global aggregators would have to raise prices. Am I missing something here? I’m curious, then. If they only wanted to raise rates at the Global Aggregator level, but the 3 cents was what Global Aggregators charge already, how did they think that price increase would not be passed down to marketers and consumers?

Yes, global aggregators are “for profit”. But if this cost increase goes into effect, they would not be making a profit on all Verizon transactions. Thus, the global aggregators would have to raise prices.

Am I missing something here?

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