The team at Vibes recently announced it has launched Wallet Manager, which is billed by the mobile marketing technology company as the industry’s only cross-platform mobile wallet management solution that helps retailers “quickly and easily” create and manage mobile wallet campaigns using Google Wallet and Apple’s Passbook.
Vibes’ Wallet Manager represents the logical expansion of the company’s previously launched solution for Passbook, providing marketers with comprehensive coverage across iOS 6 and iOS 7, Android and mobile Web.
At the 2013 Google I/O developer conference, Vibes was introduced as one of the first Google Wallet Objects API integration partners. Since then, Vibes has worked with the Google Wallet Objects API to integrate Google Wallet functionality into Wallet Manager.
The company says its Wallet Manager makes it rather painless for retailers of all sizes to launch enterprise-scale mobile wallet campaigns. It allows marketers to create, distribute, optimize and measure their programs.
“With more than 50 percent of smartphone users on the Android operating system, Google Wallet Objects gives marketers access to a broader audience using a simple and powerful platform,” says Jack Philbin, the co-founder and CEO of Vibes. “I’ve been waiting 15 years for mobile marketing solutions such as Google Wallet Objects and Passbook. The opportunity for retailers is huge.”
To learn more about Wallet Manager, click here.