Vine gained a small leg-up on Instagram early this week as Twitter’s 6-second video sharing application beat Instagram to the punch in landing on the Amazon Kindle Fire.
With the Vine app now available on Amazon’s Kindle Fire tablets, Instagram’s new video sharing feature must now play catch up.
The lead could prove significant for Vine. After all, Kindles are now believed to represent close to one-third of all Android tablets in use globally today.
For Vine, the timing couldn’t be better. As MMW reported late last month, according to the latest analytics, Vine usage is in freefall after video arrived on Instagram in June.
“Vine sharing went into a nosedive on June 20, the day of Instagram’s announcement,” MarketingLand confirmed Friday. “Topsy shows there were almost 2.5 million Vine links shared on June 19, then a little more than 1.5 million on the 20th — a drop of almost 40 percent in one day.”
In the first 24 hours of availability, the Instagram video tool was used to upload a staggering 5 million videos.