This week, Vocus, Inc. published what the provider of cloud-based marketing and public relations software calls its “Mastering Mobile Marketing” guide.
Despite the rapid growth, adoption, and increasing effectiveness of mobile marketing in the last five years, ample confusion and misinformation about mobile marketing’s best practices and smartest strategies remain.
With this guide, Vocus says, readers will learn the mobile marketing infrastructure, how to incorporate mobile into an existing marketing landscape, and different ways to use mobile in marketing campaigns.
“Mobile marketing allows brands to reach consumers where they are,” said Vocus Chief Marketing Officer You Mon Tsang. “Unlike laptops or computers, our phones are always with us. It’s important for marketers to realize mobile is not a trend; it’s a viable medium that businesses must leverage to drive revenue. This guide is a great resource for professionals looking to incorporate mobile into their overall marketing strategy.”
To check out the publication for yourself free of charge (although registration is required), click here.