Comments on: Wall Street Journal Launches Free iPhone App http://www.mobilemarketingwatch.com/wall-street-journal-launches-free-via-iphone-app/ The Pulse Of The Mobile Marketing Community Thu, 18 Mar 2010 01:05:42 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: oliverw http://www.mobilemarketingwatch.com/wall-street-journal-launches-free-via-iphone-app/comment-page-1/#comment-54744 oliverw Fri, 17 Apr 2009 21:09:02 +0000 http://www.mobilemarketingwatch.com/?p=3046#comment-54744 Unfortunately there are number of issues with the mobile advertising approach that the WSJ iPhone application. Some WSJ's responsibility and some the advertisers responsibility. The key issues are: 1. Poor Placement 2. No Call to Action 3. Ad takes me out of the application to a normal webpage I've blogged about it in more detail here: http://mobileuxp.wordpress.com/2009/04/17/why-dont-people-understand-mobile-advertising/ It's hard enough to get advertisers to invest in mobile advertising, we have to provide a better experience for customers to help get a better return for advertisers. Unfortunately there are number of issues with the mobile advertising approach that the WSJ iPhone application. Some WSJ’s responsibility and some the advertisers responsibility. The key issues are:

1. Poor Placement

2. No Call to Action

3. Ad takes me out of the application to a normal webpage

I’ve blogged about it in more detail here: http://mobileuxp.wordpress.com/2009/04/17/why-dont-people-understand-mobile-advertising/

It’s hard enough to get advertisers to invest in mobile advertising, we have to provide a better experience for customers to help get a better return for advertisers.

]]>