This does not have to be a long post, I just wanted to set the record straight once and for all. There is a difference between “Mobile Marketing” and “Mobile Advertising”. A lot of times you will read an article about a successful mobile marketing campaign and it has to do with mobile advertising, I suggest you try and set the author straight. Its important we are all talking the same language. Both play an important role in the mobile eco system.
If you spend money on mobile advertising you would be buying a banner on a mobile site/iphone app, or an ad on an SMS message. You would probably use a company like Admob for display or 4info for SMS. With mobile advertising you are trying to reach an audience that are most likely not yet customers or leads. Mobile marketing however is more about building a database of customer or potential customers and then marketing to them. The key difference is that one of them is database marketing and the other is advertising.
There are many different providers in the U.S. for mobile marketing and advertising. Almost all major brands right now have a strategy to not only advertise themselves on the billions of impressions mobile is capturing but also to build a database of people they can engage and market to.
This article is presented well as well as the difference is crystal clear.Thanks for presenting us the difference
Mobile advertising is a type of mobile marketing. Mobile marketing consists of marketing to consumers on their mobile phones and therefore, mobile advertising fits into that definition as advertising is in fact a form of marketing. But not all marketing is advertising.
I agree with Giselle. Advertising is one type of marketing. Others types are public relations, trade show exhibiting, and merchandising.
Marketing classically includes the four Ps: positionin, pricing, packaging and promotion. Advertising is a subset of promotion, which in turn is s subset of marketing. People seem to confuse marketing with promotion. There is much more to marketing than promotion or what is called marketing communications. To me positioning is the most important. Everything else flows from that.
I second that.
I would also note that even the term ‘mobile marketing’ is doing marketers a disfavour because mobile is just a channel in the mix. Effective marketing campaigns could involve tv+sms, billboards+barcodes/SMS/bluetooth, internet+wap/apps/SMS, and so on.
The most common misconception of mobile marketing is that it is little more than SMS spam! (I write about an example of this here: http://adremixer.com/blog/industry-news/people-dont-like-the-least-likeable-form-of-advertising/)
I strongly agree with Mr. Save Bayle.
Advertising is tool to assist marketing. It depends upon the nature of product for which companies formulate a marketing plan and in respect of that marketing plane; they choose different channels (Mobile, Electronic Media, and Print Media etc) for promotion (advertising). Don’t be confused, as marketing and advertising are two different fields. Advertising is always used to accomplish marketing plan.
This is a good description and one of the comments correctly points out that mobile can augment other marketing channels like outdoor, print, radio, tv you name it. By adding a keyword you allow consumers to request info be delivered to them. Clearly not spam. The mobile industry has taken great pains to not repeat the errors that made email marketing so filled with spam/scam. A good application of request driven mobil is at http://www.insequent.com.
Thanks
Nice story guys! We specialise in SMS mobile marketing specifically. One thing that I believe is still an issue with mobile advertising is that its not easily measured and in some cases without any analytical results at all.
How can people measure the success of adverts if there is no way to see how they have performed. Mobile marketing is much better for identifying behaviour and building accurate demographics for targeted marketing.
I find this interesting, but I don’t think that mobile marketing can be profitable for small niche sites.
In the end, it seems like all the internet marketing and mobile marketing is really advertising; I feel that a relationship has to be created just as in the offline sense of the word “marketing”.