Comments on: What’s the difference between mobile marketing and mobile advertising?

By: Top 10 Misconceptions About Mobile Marketing | Local Marketing Ideas

Top 10 Misconceptions About Mobile Marketing | Local Marketing Ideas — Wed, 26 May 2010 14:07:51 +0000

[...] http://www.mobilemarketingwatch.com/what%E2%80%99s-the-difference-between-mobile-marketing-and-mobil... [...]

By: Peter

Peter — Sun, 04 Apr 2010 21:18:49 +0000

In the end, it seems like all the internet marketing and mobile marketing is really advertising; I feel that a relationship has to be created just as in the offline sense of the word “marketing”.

By: garden pond supplies

garden pond supplies — Sat, 03 Apr 2010 21:35:31 +0000

I find this interesting, but I don’t think that mobile marketing can be profitable for small niche sites.

By: ¿Cuál es la diferencia entre Marketing móvil y publicidad en móviles? | Moboom, la hostia

Tue, 23 Mar 2010 01:16:48 +0000

[...] *Nota original: http://www.mobilemarketingwatch.com/what%e2%80%99s-the-difference-between-mobile-marketing-and-mobil... [...]

By: Phil

Phil — Wed, 10 Mar 2010 15:15:26 +0000

Nice story guys! We specialise in SMS mobile marketing specifically. One thing that I believe is still an issue with mobile advertising is that its not easily measured and in some cases without any analytical results at all.

How can people measure the success of adverts if there is no way to see how they have performed. Mobile marketing is much better for identifying behaviour and building accurate demographics for targeted marketing.

By: Mark

Mark — Thu, 17 Dec 2009 18:16:25 +0000

This is a good description and one of the comments correctly points out that mobile can augment other marketing channels like outdoor, print, radio, tv you name it. By adding a keyword you allow consumers to request info be delivered to them. Clearly not spam. The mobile industry has taken great pains to not repeat the errors that made email marketing so filled with spam/scam. A good application of request driven mobil is at http://www.insequent.com.
Thanks

By: M

Sun, 06 Dec 2009 11:19:27 +0000

I strongly agree with Mr. Save Bayle.
Advertising is tool to assist marketing. It depends upon the nature of product for which companies formulate a marketing plan and in respect of that marketing plane; they choose different channels (Mobile, Electronic Media, and Print Media etc) for promotion (advertising). Don’t be confused, as marketing and advertising are two different fields. Advertising is always used to accomplish marketing plan.

By: The difference between Mobile Marketing and Mobile Advertising | All about Mobile Advertising

Sat, 05 Dec 2009 16:58:43 +0000

[...] What’s the difference between mobile marketing and mobile advertising? [...]

By: Patrick Lord

Patrick Lord — Wed, 02 Dec 2009 07:38:44 +0000

I second that.

I would also note that even the term ‘mobile marketing’ is doing marketers a disfavour because mobile is just a channel in the mix. Effective marketing campaigns could involve tv+sms, billboards+barcodes/SMS/bluetooth, internet+wap/apps/SMS, and so on.

The most common misconception of mobile marketing is that it is little more than SMS spam! (I write about an example of this here: http://adremixer.com/blog/industry-news/people-dont-like-the-least-likeable-form-of-advertising/)

By: Seve Bayle

Seve Bayle — Tue, 01 Dec 2009 20:42:25 +0000

I agree with Giselle. Advertising is one type of marketing. Others types are public relations, trade show exhibiting, and merchandising.

Marketing classically includes the four Ps: positionin, pricing, packaging and promotion. Advertising is a subset of promotion, which in turn is s subset of marketing. People seem to confuse marketing with promotion. There is much more to marketing than promotion or what is called marketing communications. To me positioning is the most important. Everything else flows from that.