Comments on: Where’s The Emphasis On Hyperlocal Mobile Marketing?

By: Jim

Jim — Thu, 18 Nov 2010 21:36:30 +0000

Couldn't agree more. This is simple stuff. Boy sends text to girl: "meet you at the mall." Done. Business sends text to people who have given him their phone number (which he has asked for): "we have a sale going on right now, etc." Done.

Anyone can understand this and the power of this. Just drop the lingo and the acronyms, for heaven's sake.

By: Paul Rosenfeld

Paul Rosenfeld — Sat, 13 Mar 2010 07:57:21 +0000

Hi Justin,

You are right on so many levels. If you get a moment, check out our site at fanminder.com. We’ve put a ton of effort into simplicity and affordability. We come from Intuit so we appreciate the value of making complex things simple to use. When I have some time we should chat about how to get the local small business up and running, I feel like i can write a book about it these days … Best, Paul

By: Loopt Strengthens Its Location-Based Advertising Offerings, Sets Sights On Hyperlocal : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

Wed, 17 Feb 2010 19:58:36 +0000

[...] a lot of traction, and could easily be made possible if the right steps are taken. Solving the problem of true performance-based hyperlocal marketing is not an easy road to travel, but given Loopt’s user base — made possible with [...]

By: Where’s The Emphasis On Hyperlocal Mobile Marketing?

Where’s The Emphasis On Hyperlocal Mobile Marketing? — Fri, 12 Feb 2010 15:51:46 +0000

[...] we all understand the benefits of mobile marketing on a large-scale, why then does the concept of hyperlocal mobile marketing seem to always get lost [...]

By: dan

dan — Thu, 11 Feb 2010 20:04:58 +0000

Justin, Great to hear that! We have focused on the idea of education, we really believe that the more people know the more it can bennifit us and them. That is the goal and how we have looked at our business practice. I am glad we are finally getting people to notice. Best My Mobile River

By: Justin

Justin — Thu, 11 Feb 2010 19:57:58 +0000

@Dan- Thanks for comment! Education on both a smaller hyperlocal level as well as large scale is as important as ever. Looks like Mobile River is doing just that, you guys are definitely on the right track. It’s nice to see a provider focus on education rather than simply pushing a product…well done.

By: Dan

Dan — Wed, 10 Feb 2010 20:13:04 +0000

Justin,
I agree and think you are awesome for pointing it out. I believe that SBM might be scared of marketing costs and no ROI and the fact that every major agency and company is using it as a buzz word might scare lots away. At mobile river we are trying to change that we want all people but especially SBM to use the mobile technology. It a lot more cost effective then most people think and the ROI is very large. Not only that it takes the guessing out of who your customer is going to be. it eliminates the hard sell and allows you to contact a consumer who wants to be contacted. Mobile marketing when done right is a great and effective way to reach your customers directly to create a longer and reliable relationship with them. Justin you are right in saying that we need to cut out the big company talk and bring down to the SBM level.

http://www.mymobileriver.com/learning-center/” rel=”nofollow”>My Mobile River