As tens of thousands of new businesses enter the social media realm each year, social commerce revenues continue to correspondingly rise across the board.
But which industries are gaining the most from this increasingly amplified faith in social commerce?
“While the use of Facebook, Twitter and Pinterest are on the rise there is still a lot of mystery around the potential of social media marketing to create revenue,” says Megan Bildner of Daily Deal Media. “Businesses professionals have been wondering how their social media efforts directly effect sales and their businesses brand. An infographic comes from AddShoppers, which keeps tabs on social conversion data across networks for over 10,000 online retailers, demonstrates the $5,000,000 social commerce breakdown.”
Among the most interesting tidbits gleaned from the report are:
- The average sharer is a 25-34 year old male from the USA on Facebook
- The average share value is $2.04
- Apparel is shared the most, followed by general store items and electronics.
To learn more, check out the infographic below.