Yahoo ‘Distills’ The Waters of Mobile Advertising

Yahoo Distills The Waters of Mobile Advertising 300x162 Yahoo Distills The Waters of Mobile AdvertisingYahoo has undoubtedly weathered its fair share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity.

Consequently, Yahoo is once again taking its latest mobile efforts to the next level by acquiring technical recruiting startup Distill.

Moving quickly to assimilate its newest resource, Distill’s seven-person team is expected to relocate to Yahoo’s Sunnyvale, California headquarters this week.
Financial terms were not announced last week, however, we have been told that the Distill platform will be unwound and closed by the end of next month.

“Prior to creating Distill, we were part of the original team behind the creation of Tapjoy, a mobile performance-based advertising platform that drove deep engagement and monetization opportunities for mobile app publishers,” the Distill team writes in a message to visitors on its homepage. “We’ll be drawing upon our expertise from the Tapjoy days to help build out Yahoo’s mobile advertising solutions.”

“As of today, we have stopped development of Distill Schedule and Distill Interview. You will still be able to schedule interviews through the end of February, and the Distill platform will remain available through Sunday, March 30, 2014,” the message concludes.



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