Your Chance To Give The MMA A Piece of Your Mind
Posted by michael on Aug 8, 2008 in Mobile Marketing
I’ve always been a rabid proponent of public feedback. From a marketing perspective, it makes tremendous sense. A from a business standpoint, it’s even smarter. Today, within the world of mobile marketing, the public is being afforded an opportunity to have their voices heard loud and clear by a definitive authority in the industry: The Mobile Marketing Association. According to the MMA, they have “opened their global mobile advertising guidelines for public response.”
The set of global guidelines was announced in April of this year. This occasion, however, is the first public consultation since then. The process runs until the first week of September, with the new set of guidelines to be revealed in early October.
Changes to the guidelines since April include automatic resizing of mobile web banners, new formats for MMA messages and ad guidelines around mobile TV ads. These will now be scrutinized along with the original guidelines.
Laura Marriott, president of the MMA, said the guidelines were vital if growth is to occur. “We feel it’s important to open our mobile ad guidelines for public comment to ensure their acceptance across the wireless and ad industries, and to further the causes of industry standardization, best practice and positive consumer experience,” Marriott said.
I don’t know about you, but I now have plans for the weekend!
Kirsten | Aug 8, 2008 | Reply
Thanks for posting this! I sit on the committee that works on these guidelines and I appreciate the time it takes to read through this kind of document and give feedback tremendously. Public feedback is the best way we can get the top level view of the true mobile marketplace, and make sure that the guidelines meet real-world needs.
Michael | Aug 11, 2008 | Reply
@ Kristen and Michael,
Is there a link and/or process to submitting suggestions? Thanks for posting about this.
Kirsten | Aug 11, 2008 | Reply
Visit http://mmaglobal.com/modules/content/index.php?id=528 to download the current version of the guidelines and enter your comments in the Public Forum site, or send feedback directly to committees@mmaglobal.com.
Nicole Detko | Aug 11, 2008 | Reply
Any and all information about finding NY talents who specialize in MM will be greatly appreciated.
Please do not hesitate to offer suggestions.
Thank you
Michael | Aug 11, 2008 | Reply
@Nicole,
My company, Mobile Commons, and Kristen’s company 4info both work in MM – we just come at things from different angles, so it depends what you’re looking for.
If you want to find out more about Mobile Commons you can check our website, or if you’re feeling adventurous, text the word MCOM to 30644.
Cheers,
Mike
mcommons.com