R2integrated, a company we’ve covered a few times in the past, yesterday announced a new partnership to develop an iPad app for Forbes, dubbed “Forbes Investment Guide Plus.” The app quickly became the #1 downloaded app in the Finance category in the Apple App Store. Forbes Investment Guide Plus offers iPad users expanded access to…
A key decision to make when planning which platforms to target in term of application development and deployment is which platform(s) make the most sense for your objectives. With a thriving development community surrounding more than just the iPhone OS, how do you know which platforms will generate the highest ROI for your mobile apps?…
r2integrated, an internet marketing and technology firm, has developed a simple and innovative tool to help brands plot the future of their mobile apps. By comparing an app’s brand value against its usefulness, the tool predicts whether the app is doomed for failure or future success. The quadrant is comprised of “campaign focused,” “most successful,”…
The following is a guest contributed post by Rachel Lawrence, Social Media Planner/Buyer at R2integrated. 2017 may be a turning point for mobile marketing. According to a study conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB), mobile formats accounted for 47 percent of the $32.7 billion U.S. organizations spent on advertising in…
It’s easy to get caught up in the concepts of mobile marketing and advertising when you’re heavily involved and knowledgeable on the subject, but it remains a fact that marketers in general are still largely hesitant when it comes to the still relatively new world of mobile marketing. A new survey conducted by R2integrated (R2i)…
