Merkle, a data-driven performance marketing agency, has just released its fourth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, MMW has learned, T-Mobile and Avocados from Mexico took first and second place, respectively. The Digital Bowl Report presents a quantitative look at how brands leveraged social media, SEO, paid search,…
On Wednesday, VRJournal reported that Samsung Electronics America is collaborating with T-Mobile US on new demonstrations and lab tests designed to bring the power of 5G mobile networks to the masses. Through this collaboration, the companies will assess next generation network development in real-world mobile use cases and applications, and conduct lab and field trials…
T-Mobile just rolled out a game-changing program designed to wow mobile video binge watchers like nothing else. On Tuesday, T-Mobile officially announced Binge On — a move that comes in direct response Americans’ “surging demand for mobile entertainment.” Beginning this Sunday, November 15, T-Mobile customers that are viewers and subscribers of HBO, Hulu, Netflix, Showtime,…
Late Thursday, word began to circulate quickly that a significant security breach in the world of mobile has occurred. “Experian has suffered a major data breach,” CNN confirmed. We’re told, quite alarmingly, that those behind the breach likely procured an array of data — the personal information of approximately 15 million people, all of whom…
With the nation’s second-largest satellite TV operator merge with the nation’s fourth-largest wireless carrier? The rumor suggests its a possibility. And now sources tell The Wall Street Journal the same thing. According to published reports this week, Dish Network representatives are engaged with positive and progressing talks with leaders at T-Mobile about a possible deal.
It didn’t receive much attention in recent days when the news was first announced, but that isn’t stopping BlackBerry from pushing ahead with the development. BlackBerry recently inked a deal with T-Mobile US. The objective of the forged partnership is to bring the BlackBerry Classic to the Un-carrier’s Data Strong network and its approximately 57…
The Wall Street Journal is reporting that Google is ready to work with two of the nation’s leading wireless carriers — Sprint and T-Mobile. Google, sources say, wants to sell wireless service “directly to consumers,” an effort that inspired the deals being secured with the aforementioned carriers. If successful, the move will likely “prod the…
In recent days, an unknown number of T-Mobile customers made noise across social media and on various online message boards about the sudden influx of spam text messages hitting their mobile devices. The carrier, we’re happy to report, has managed to identify the source of the problem and stop it in its tracks. The problem…
Mobile momentum has shifted in T-Mobile’s favor. The nation’s fourth largest carrier is now firmly planted in the growth column following a long period of reinvention that finally appears to be paying off. On Thursday, the carrier reported earnings for the second quarter of 2014, confirming profit of $391 million. All told, it pleasantly caught…
In a complaint filed Tuesday, the Federal Trade Commission charged mobile phone service provider T-Mobile USA with making “hundreds of millions of dollars” by placing charges on mobile phone bills for purported “premium” SMS subscriptions that, in many cases, were allegedly “bogus charges that were never authorized by its customers.” The FTC alleges that T-Mobile…
