Google Giving New Life to AdMob?

Google is sprucing up its market-leading mobile ad network, AdMob. “We want AdMob to open up opportunities for many more app developers worldwide to help them build successful businesses,” Google announced. The ad giant is promising to afford its thriving developer community with an assortment of new tools and resources, including:

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Google Puts Access Limits on AdMob in New Changes to Mobile Ad Services

Change is coming to Google’s mobile ad services. According to the Internet search giant, recently undertaken efforts to streamline the comany’s mobile advertising efforts will result in some palpable changes in the immediate future. Chief among the revisions will be Google’s transition of all mobile website publishers to its AdSense service platform. Consequently, access to…

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Google’s Offices Raided by South Korean Police Following AdMob Investigation

On Tuesday, Internet search giant and major mobile player Google became involved in a mobile tracking scandal on par with Apple’s recent iOS controversy. This morning, South Korean police raided Google’s Seoul offices. The raid was reportedly promoted by concern that Google is collecting private user information without informed consent from users. Reuters reports that…

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AdMob Adds Support For Windows Phone 7; HTML5 And Tablet Support For iOS/Android

Google’s AdMob today launched several new additions to its mobile advertising platform, with the primary being the beta launch of its SDK for Windows Phone 7 devices. The addition of its Windows Phone 7 SDK makes AdMob’s platform truly cross-platform, allowing advertisers to run ads on iOS, Android, WebOS and Windows Phone seamlessly.  The company says its…

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AdMob Debuts Interactive Video Ads For Android, A Year After The Launch For iPhone

Google today announced the launch of interactive video ads for Android devices, following up on a similar launch for iPhone in which the company says its already ran over 120 video and interactive interstitial campaigns worldwide for clients such as Universal Pictures, Best Buy and Seattle’s Best Coffee. The updated SDK for Android devices includes…

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Milestones: Foursquare To Hit 4M Users This Week, AdMob Serves 300 Billionth Mobile Ad

We’ve seen two announcements today that mark milestones for two companies we follow closely here at MMW.  Foursquare is expected to hit 4 million total users this week, and AdMob announced it’s served its 300 billionth mobile ad since getting started way back in 2007. Foursquare reached the 3M user mark only 50 days ago, indicating…

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