Technavio analysts forecast in a new report that the LBS market in Africa will grow at a CAGR of over 49% during the forecast period, according to their latest report. The research study covers the present scenario and growth prospects of the LBS market in Africa for 2016-2020. To calculate the market size, the report…
Technavio’s latest report on the location-based services (LBS) market in the US provides what the company calls an analysis of the key trends expected to impact the market through 2016-2020. Technavio defines an emerging trend as a “factor that has the potential to significantly impact the market and contribute to its growth or decline.” According…
The LBS market continues to “grow strongly” according to the latest industry reports, and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts. In Western Markets, a third generation of location based services is now underway. It has forecast retail/shopping, ambient intelligence,…
The following is a guest contribution by Rip Gerber, Founder, President & CEO of Locaid. The biggest consumer brands are fattening up their marketing budgets and adding LBS. Not pounds, but Location–Based Services (LBS). The possibilities for LBS go way beyond check-ins and store finders. Location is becoming an integral driver of any mobile campaign….
Google’s fight to maintain relevancy in the increasingly competitive LBS segment is even more apparent with its just announced rollout of checkin deals through its Latitude mobile app. Like Foursquare, Facebook and numerous others that secured a lengthy head start on the search giant, Google now serves up location-based offers based on where users check…
With all the hype surrounding LBS services like Foursquare and Facebook Places, it’s easy to forget that the concept is still extremely limited in terms of wide-spread usage. A new study by Pew Research underscores this data point by indicating that only 1 percent of online adults are using location services. Men are twice as…
The retail LBS market is heating up fast, and even though many question how many people are actually consistently using such apps, the market is poised for substantial growth in the coming years. As such, we’re beginning to see startups tailor their solutions specifically to in-store mobile retail customers. The most recent is an innovative startup out…
Location-based media provider JiWire today announced the acquisition of NearbyNow, a provider of sophisticated mobile location technology and applications. Going beyond the simple geo-location “check-in,” NearbyNow enables brands to show users current product catalogues, and even whether a product is currently in-stock at a specific nearby store. To further drive conversions, NearbyNow’s technology allows brands…
Shopkick, the mobile LBS app that rewards consumers for simply entering retail stores, has officially launched in the Android Market as of today. Differing from traditional LBS apps, Shopkick takes a completely different approach. Participating retailers install a small transmitter in their stores and the application itself verifies actual presence by detecting a signal and…
A yellow pages-like directory of local businesses. A way to find out which of those businesses have sought-out products in stock. Respectively, Yellowbook and Milo.com aim to offer a hyper-local and hyper-convenience shopping experience. Yellowbook’s local search capability–now powered by Milo.com–lets shoppers quickly locate where a product is currently available for purchase, and also compare…
