MMW has learned that Fyber — a programmatic trading technology platform — has partnered with Innovid, a leading video marketing platform, to scale programmatic supply of VPAID video ads on mobile and in-app on its Video Advertising Monetization Platform (VAMP). So what does it all mean? Fyber’s proprietary in-app video player can now respond to…
MMW was privy to an advance look this week at the big news from adsquare — the mobile-first data exchange. The company has just announced a new partnership with Adobe Advertising Cloud, the leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising. The integration gives advertisers…
Chalk it up as yet another first in mobile. Hi5 Practice has announced the launch of its new video production device, OLIVE. Short for On Location Interactive Video Experience, OLIVE is the health care industry’s first remote access video device that includes a built-in high-definition video camera, microphone, speakers for two-way communication, lighting, and teleprompter…
One of the most innovative mobile advertising powerhouses in the industry is at it again. Mobile consumers engage more frequently with native ads – digital ad placements that reflect the look and style of a publisher’s site or app. Aware of this reality and focused squarely on taking opportunities to the next level, AerServ —…
On Tuesday, MMW was briefed by the team at Verve — an industry leader in location-powered mobile marketing — about their launch of a new mobile video offering, expanding its suite of mobile advertising solutions. The ability to overlay high-quality, first-party location data places Verve in a unique position to help brands “elevate their mobile…
When it comes to mobile video, teenagers in the U.S. are the biggest fans of the format. They spend a lot of time — whether on YouTube, Netflix, Hulu, or other channels — watching video on their phones. A recent ‘Think with Google’ survey conducted by Ipsos revealed that roughly seven in 10 teen smartphone…
The following is an exclusive guest contributed post from Ian Wu, Head of Programmatic Demand for Cheetah Mobile. As people are spending much more time on mobile than on desktop, mobile video advertising has become a hot topic among brand marketers. The spending on mobile video is increasing at a faster speed than any other…
On Wednesday, MMW was briefed by Samba Tech — an independent distributor of online videos in Latin America — which is launching something new called Kast. Kast is billed as the first free mobile video app in the U.S. designed to help businesses have more immediate and interactive team communication and collaboration. Secure and simple-to-use,…
Opera Mediaworks and Hilton Hotels & Resorts have just launched a mobile campaign featuring an interactive 360° video that takes the viewer on a “virtual vacation.” What makes it all possible? Opera’s latest mobile video ad unit designed to create a fully immersive and engaging experience. The technology, which allows the viewer to fully control…
Video is taking mobile by storm — and now may be the time to get more training in how to make it work for your company or brand. In fact, the Mobile Marketing Association (MMA) has a webinar — “How to Leverage the Power of Mobile Video to Engage Customers” — scheduled for Wednesday, March…
