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Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

michael 6 years ago 0

Media Announcement: The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles….

MMW Op-Ed: Adapting Your Email Marketing Campaign to Mobile

michael 9 years ago 0

The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company. As social media and content marketing have become the digital marketing buzzwords, email marketing has fallen out of fashion. As long ago as 2009 the Wall Street Journal was predicting the death of…

Estimates Peg Digital Mobile Television to Reach Two-Thirds of US Homes by 2012

michael 12 years ago 0

Mobile Digital Television is expanding at an exponential rate and will likely reach two-thirds of U.S. households by early 2012. According to the Open Mobile Video Coalition of America’s (OMVC) broadcasters, myriad TV broadcast stations are presently working overtime to install new transmission equipment that will allow live, local TV signals to reach viewers wherever…

Local Content Key To Mobile DTV Success

eydie 13 years ago 0

Today the broadcast and newspaper company Media General announced its first launch of mobile digital television, at the station WCMH-TV in Columbus, Ohio–a town that sees itself as so sophisticated, its main shopping center is called not a mall but a “Fashion Place.” Mobile DTV’s move into the (somewhat well-off) heartland comes after a report indicating…

Mobile Video Ready For Closeup

eydie 15 years ago 0

At the Future Of Television West conference in Hollywood this week, there wasn’t nearly as much discussion about mobile video as I’d hoped. Maybe that’s because traditional stalwarts are finding it hard enough dealing with online distribution. If video on the Internet seems new and scary, then they probably can’t even wrap their heads around…

True Mobile TV in 2009 Opens Marketing Doors

adena 15 years ago 0

It figures that shortly after legislators get around to banning texting while driving, a new technology rolls in that gives traffic safety activists something to huff about. Today at CES a coalition of rivals announced that TV – the same kind that you get on your big screen – will be broadcast directly to mobile…

Must-See Mobile TV–Maybe

eydie 15 years ago 0

Mobile TV is one step closer to standardization in the United States–and mobile video marketing could one day become de riguer. The Advanced Television Systems Committee approved a proposed specification, Mobile DTV, as a candidate to become the mobile video standard. The Open Mobile Video Coalition (OMVC), which supports Mobile DTV, said this means the…

Short Codes are Not a Scam

jaredreitzin 11 years ago 0

Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital marketing services including SMS, as well as mobile applications and secure communication technology for healthcare organizations. I must admit. I got a lot of flak from colleagues for using the word “scam” in my…