(For MMW’s complete coverage of Under The Radar: Mobility, click here). SMS the next big thing in marketing? Hardly. Texting is cutting-edge for some marketers and commoditized for others. But those who want to get to the bleeding edge had better pay attention to the companies who presented at Under The Radar: Mobility in Mountain View…
(For MMW’s complete coverage of Under The Radar: Mobility, click here.) So this post isn’t really about marketing. Well, I guess you have to be the ultimate marketer to use your mobile phone to troll fellow singles. (More on that in a moment.) But I had to share two of the funniest–and oddly compelling–presentations at…
(For MMW’s complete coverage of Under The Radar: Mobility, click here.) Wow. When Under The Radar claimed a “fireside chat” with representatives from major U.S. cellular carriers would have “no filters,” they weren’t fibbing. I got the honor of starting things off, by asking Verizon Wireless’ Jennifer Byrne (far left in the photo) about the three-cent…
(For MMW’s complete coverage of Under The Radar: Mobility, click here.) In this economy, mobile marketing must get consumers to spend more. Right now, SMS coupons are considered bleeding-edge. But at the Monetize session at Under The Radar, companies are thinking well beyond current marketing abilities. Toro and Billing Revolution in particular have been the…
(For MMW’s complete coverage of Under The Radar: Mobility, click here.) During the session titled Business Apps, presenters offered straight-up business solutions. But these can help marketing efforts, even if they’re not marketing-specific. Rather than reaching audiences on their mobile phones, you can use your cell to reach them. First, I want to point out…
(For MMW’s complete coverage of Under The Radar: Mobility, click here.) Things kicked off compellingly at “Under The Radar: Mobility” this morning–at least for marketers. The very first company to present, DialPlus, really offered a unique way to market on cell phones that I haven’t seen before. DialPlus creates visual content for mobile phone calls–thus…
Oftentimes new technology is touted just for technology’s sake. After the geek dust clears, laypersons are left to wonder how Gadget A or App B will actually effect their lives. So we at MMW have always avoided tech elitism; instead we explain why mobile tech is important to marketers, in hopes of creating more participants…
MediaRadar, a leading intelligence platform for ad sales teams, has just announced the results of its “2016 Consumer Advertising Report,” examining ad spend, ad formats, top advertisers, and more for both print and digital channels in 2016, as well as Q1 2017. According to the official report summary emailed to MMW: Print ad spend declined…
The European Commission is taking the fight squarely to Google and Apple over what the EC calls an inadequate attempt on the part of both tech giants to remedy their deceptive in-app purchase policies. BBC News is reporting that the European Commission wants to compel Apple and Google to make the “true cost” of downloadable…
On Monday, the controversy swirling around Facebook intensified with regard to its proposed $16 billion acquisition of mobile message giant WhatsApp. Over the weekend, the director of the Federal Trade Commission’s Bureau of Consumer Protection issued a message to Facebook. It came as a stark reminder of the social media behemoth’s obligations to protect the…
